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Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions Young, Laurie (PWC)
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Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions
Young, Laurie (PWC)
The reach of the professional services sector has become vast and global now including everything from big accountancy and consultancy firms to the services division of such giants as IBM leading to a number of new challenges, the biggest of which is the maturing of the market. New thinking is required.
432 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 28 de julho de 2005 |
| ISBN13 | 9780470011737 |
| Editoras | John Wiley & Sons Inc |
| Páginas | 432 |
| Dimensões | 157 × 230 × 30 mm · 740 g |
| Idioma | Inglês |
