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How to Win Customers and Keep Them for Life: Revised and Updated for the Digital Age Michael LeBoeuf
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How to Win Customers and Keep Them for Life: Revised and Updated for the Digital Age
Michael LeBoeuf
"A powerhouse, a classic." --James B. Patterson*, bestselling novelist and former Chairman and Creative Director of J. Walter Thompson, U. S. A., Inc.
"An invaluable, easy-to-follow blueprint for winning, serving and keeping customers... This book is a must for any business." --Jere W. Thompson, President and CEO, The Southland Corporation
Michael LeBoeuf, one of the nation's foremost business consultants, presents a hard-hitting, action-ready rewards-and-incentives program for creating a winning sales team. This classic no-nonsense guide is completely revised and updated for today's computer-driven world. It contains everything you need to know about successful selling and--most important of all--how to win customers for life.
"I've always believed that it's a mistake to separate selling, managing and service from each other. How to Win Customers and Keep Them for Life is an easy-to-follow guide for putting them together with great results." --Ed Flanagan, President, Sales Marketing Executives--Greater New York
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 1 de agosto de 2000 |
| ISBN13 | 9780425175019 |
| Editoras | Penguin Putnam Inc |
| Páginas | 25 |
| Dimensões | 133 × 210 × 19 mm · 226 g |
| Idioma | Inglês |
