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Market-Led Strategic Change: Transforming the process of going to market Nigel F. Piercy 5º edição
Market-Led Strategic Change: Transforming the process of going to market
Nigel F. Piercy
This much-anticipated new edition has been has been fully revised and updated to reflect the realities of 21st century business, with brand new case studies from globally recognised companies and covering a range topical issues. Lecturers are assisted with support materials including PowerPoint slides, suggested frameworks for using the case studies and case studies from previous editions.
490 pages, 102 black & white illustrations, 6 black & white tables, 21 black & white halftones, 81 b
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 17 de novembro de 2016 |
| ISBN13 | 9780415834278 |
| Editoras | Taylor & Francis Ltd |
| Páginas | 584 |
| Dimensões | 246 × 192 × 39 mm · 1,12 kg |
| Idioma | Inglês |