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Advertising, The Uneasy Persuasion: Its Dubious Impact on American Society - Routledge Library Editions: Advertising Michael Schudson 1º edição
Advertising, The Uneasy Persuasion: Its Dubious Impact on American Society - Routledge Library Editions: Advertising
Michael Schudson
This is an account of advertising as business and social institution. Instead of fuelling the indignation surrounding the industry, or feeding fantasies of manipulation, it presents an assessment of advertising in its wider sociological and historical framework.
336 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 21 de março de 2013 |
| ISBN13 | 9780415817936 |
| Editoras | Taylor & Francis Ltd |
| Páginas | 336 |
| Dimensões | 156 × 234 × 21 mm · 780 g |
| Idioma | Inglês |