Conte aos seus amigos sobre este item:
Leveraging Brands in Sport Business Mark Pritchard 1º edição
Preço
R$ 612,90
excluindo impostos
Item sob encomenda (no estoque do fornecedor)
Espera-se estar pronto para envio 24 de set - 6 de out
Receba avisos sobre novos lançamentos de Mark Pritchard
O que dizem nossos clientes:
Adicione à sua lista de desejos do iMusic
Leveraging Brands in Sport Business
Mark Pritchard
This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as 'real-world' applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.
262 pages, 2 black & white illustrations, 28 black & white tables, 44 black & white line drawings
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 5 de agosto de 2013 |
| ISBN13 | 9780415534857 |
| Editoras | Taylor & Francis Ltd |
| Gênero | Aspects (Academic) > Business Aspects |
| Páginas | 262 |
| Dimensões | 178 × 252 × 16 mm · 498 g |
| Idioma | Inglês |
| Editor | Pritchard, Mark |
| Editor | Stinson, Jeffrey |
