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Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector - Routledge Advances in Management and Business Studies Aino Halinen 1º edição
Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector - Routledge Advances in Management and Business Studies
Aino Halinen
This is an insightful analysis of the most challenging marketing concept of the decade - relationship marketing.
388 pages, 73 line drawings
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 14 de novembro de 1996 |
| ISBN13 | 9780415146074 |
| Editoras | Taylor & Francis Ltd |
| Páginas | 388 |
| Dimensões | 156 × 234 × 23 mm · 793 g |
| Idioma | Inglês |