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Markets and the Arts of Attachment - CRESC Franck Cochoy 1º edição
Markets and the Arts of Attachment - CRESC
Franck Cochoy
Markets and the Arts of Attachment explores how sentiment, aesthetics and relationships are put to work in consumer markets. In this edited collection, contributors explore the tools and techniques used to work with sentiment, aesthetics and relationships in strategies.
200 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 12 de dezembro de 2019 |
| ISBN13 | 9780367872700 |
| Editoras | Taylor & Francis Ltd |
| Páginas | 200 |
| Dimensões | 150 × 220 × 10 mm · 453 g |
| Idioma | Inglês |
| Editor | Cochoy, Franck |
| Editor | Deville, Joe |
| Editor | McFall, Liz |