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Omni-Channel Retail and the Supply Chain: Working Together for a Competitive Advantage Paul Myerson 1º edição
Omni-Channel Retail and the Supply Chain: Working Together for a Competitive Advantage
Paul Myerson
This book describes the impact of omni-channel marketing on the supply chain and logistics functions and is intended to help management meet the needs of not only today’s ever changing world but to anticipate what may be required in the future to achieve superior customer service, profitability, and a competitive advantage.
266 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 26 de novembro de 2020 |
| ISBN13 | 9780367641979 |
| Editoras | Taylor & Francis Ltd |
| Páginas | 266 |
| Dimensões | 236 × 158 × 23 mm · 540 g |
| Idioma | Inglês |