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Strategic Commercial Management - Management Practice Essentials David Lowe
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Strategic Commercial Management - Management Practice Essentials
David Lowe
Commercial acumen is a critical skill that underpins the realisation of successful and high value trading relationships. This concise textbook provides knowledge of the principles of strategic commercial management together with a framework for critically understanding commercial practice within and between organisations.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 30 de junho de 2025 |
| ISBN13 | 9780367510268 |
| Editoras | Taylor & Francis Ltd |
| Páginas | 254 |
| Dimensões | 198 × 127 × 18 mm · 288 g |
| Idioma | Inglês |
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