Services Marketing: Concepts, Strategies, & Cases - Hoffman, K. (Colorado State University) - Livros - Cengage Learning, Inc - 9780357718308 - 27 de março de 2023
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Hoffman, K. (Colorado State University)
Services Marketing: Concepts, Strategies, & Cases 6º edição

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Explore the latest industry trends and issues as you examine services marketing from a unique, broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES AND CASES, 6e. Fifteen streamlined chapters present services marketing as both an essential focus for service firms as well as a competitive advantage for companies that market tangible products. The latest examples and interesting end-of-chapter cases address current global issues, such as environmental, societal and governance (ESG) issues and changing consumer markets. New content introduces you to technological advancements like robotics and artificial intelligence in services marketing and recent challenges, such as the consequences of the pandemic, stressed employees and disruptive customers. You gain valuable insights for business success with this comprehensive, current approach to services marketing and this edition's practical global perspective.
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448 pages

Mídia Livros     Paperback Book   (Livro de capa flexível e brochura)
Lançado 27 de março de 2023
ISBN13 9780357718308
Editoras Cengage Learning, Inc
Páginas 448
Dimensões 277 × 217 × 17 mm   ·   826 g

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