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Brand Medicine: The Role of Branding in the Pharmaceutical Industry Tom Blackett
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Brand Medicine: The Role of Branding in the Pharmaceutical Industry
Tom Blackett
As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. This book by Interbrand Newell and Sorrell, the world's leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management.
336 pages, 0
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 27 de abril de 2001 |
| ISBN13 | 9780333930984 |
| Editoras | Palgrave Macmillan |
| Páginas | 308 |
| Dimensões | 152 × 229 × 25 mm · 648 g |
| Idioma | Inglês |
| Editor | Blackett, T. |
| Editor | Robins, R. |
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