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Sports Sponsorship and Brand Development: The Subaru and Jaguar Stories M. Beck-Burridge
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Sports Sponsorship and Brand Development: The Subaru and Jaguar Stories
M. Beck-Burridge
Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.
192 pages, illustrations (chiefly colour) portraits (some colour)
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 7 de novembro de 2001 |
| Data do lançamento original | 2000 |
| ISBN13 | 9780333925409 |
| Editoras | Palgrave Macmillan |
| Páginas | 196 |
| Dimensões | 155 × 235 × 10 mm · 453 g |
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