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Communicating Globally An Integrated Marketing Approach - An Integrated Marketing Approach Don E. Schultz
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Communicating Globally An Integrated Marketing Approach - An Integrated Marketing Approach
Don E. Schultz
Corporate Globalization has created a growing worldwide demand for guidance on how to apply the principles of integrated marketing communications across borders.
288 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 6 de junho de 2000 |
| ISBN13 | 9780333921371 |
| Editoras | Macmillan Education UK |
| Páginas | 280 |
| Dimensões | 155 × 235 × 22 mm · 605 g |
| Idioma | Inglês |
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