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Understanding the Consumer: A Psychological Approach David A. Statt
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Understanding the Consumer: A Psychological Approach
David A. Statt
It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour. The writing is lively and provocative, taking a slightly more sceptical and irreverent view of the subject than many texts in the area.
352 pages, figures, tables
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 5 de março de 1997 |
| ISBN13 | 9780333660638 |
| Editoras | Palgrave Macmillan |
| Páginas | 352 |
| Dimensões | 155 × 235 × 17 mm · 539 g |
| Idioma | Inglês |
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