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Dollars Through the Doors: A Pre-1930 History of Bank Marketing in America Richard Germain
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Dollars Through the Doors: A Pre-1930 History of Bank Marketing in America
Richard Germain
By the 1930s, banks in America had transformed themselves from passive responders to aggressive seekers of business, converting toward a market orientation by developments in service philosophy, segmentation of customers, and by transformation of staff.
240 pages
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