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Expectations and the Food Industry: the Impact of Color and Appearance John B. Hutchings 2002 edition
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Expectations and the Food Industry: the Impact of Color and Appearance
John B. Hutchings
Tackles expectations and how they arise, expectations associated with strangers involved in the food industry, with the business facade, and advertisement and packaging. This book seeks to help those in various areas of industry who contribute to the visual stimulus experienced by the customer.
192 pages, biography
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 30 de abril de 2003 |
| ISBN13 | 9780306472916 |
| Editoras | Springer Science+Business Media |
| Páginas | 192 |
| Dimensões | 155 × 235 × 18 mm · 489 g |
| Idioma | Inglês |
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