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Psychology of the Consumer and Its Development: An Introduction - The Springer Series in Adult Development and Aging Robert C. Webb 1999 edition
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Psychology of the Consumer and Its Development: An Introduction - The Springer Series in Adult Development and Aging
Robert C. Webb
An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; and the psychological needs that they fulfill. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.
375 pages, biography
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 30 de junho de 1999 |
| ISBN13 | 9780306460739 |
| Editoras | Springer Science+Business Media |
| Páginas | 362 |
| Dimensões | 155 × 235 × 32 mm · 764 g |
| Idioma | Inglês |
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