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Marketing Channel Management: People, Products, Programs, and Markets Russell W. McCalley
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Marketing Channel Management: People, Products, Programs, and Markets
Russell W. McCalley
This text is designed to give the reader an understanding of market structures, product and market management, advertising, product promotion, pricing strategies, as well as competitive analysis, forecasting, and business planning.
262 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 28 de agosto de 1996 |
| ISBN13 | 9780275954390 |
| Editoras | Bloomsbury Publishing Plc |
| Páginas | 288 |
| Dimensões | 164 × 242 × 23 mm · 576 g |
| Idioma | Inglês |
![Cover for Russell W. Mccalley · Multi-Carrier Spread Spectrum 2007: Proceedings from the 6th International Workshop on Multi-Carrier Spread Spectrum, May 2007,Herrsching, Germany - Lecture Notes in Electrical Engineering (Hardcover Book) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/288/9781402061288.jpg?russell-w-mccalley-2007-multi-carrier-spread-spectrum-2007-proceedings-from-the-6th-international-workshop-on-multi-carrier-spread-spectrum-may-2007-herrsching-germany-lecture-notes-in-electrical-engineering-hardcover-book&class=scaled&v=1408460277)
