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Public Relations Inquiry as Rhetorical Criticism: Case Studies of Corporate Discourse and Social Influence William N. Elwood
Public Relations Inquiry as Rhetorical Criticism: Case Studies of Corporate Discourse and Social Influence
William N. Elwood
Examines the theoretical bases and practical effects of a variety of public relations campaigns. The contributors demonstrate that rhetorical inquiry is a viable and underrated approach to explaining the influence of public relations campaigns.
333 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 13 de junho de 1995 |
| ISBN13 | 9780275951504 |
| Editoras | Bloomsbury Publishing Plc |
| Páginas | 352 |
| Dimensões | 154 × 231 × 26 mm · 548 g |
| Idioma | Inglês |
| Editor | Elwood, William N. |