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Art and Business: An International Perspective on Sponsorship Rosanne Martorella
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Art and Business: An International Perspective on Sponsorship
Rosanne Martorella
This book reveals how companies support the arts and highlights actual dollar amounts, services rendered, preferred artistic events, and the motives for such support. This edited book shows how business philanthropy to the arts evolved and how public relations and marketing strategies are key to understanding the role of business in art.
288 pages, bibliography, index
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