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All Business is Local: Why Place Matters More than Ever in a Global, Virtual World John Quelch
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All Business is Local: Why Place Matters More than Ever in a Global, Virtual World
John Quelch
Redefining 'place' as a business imperative in the global economy, this title explores five categories (psychological, physical, virtual, geographical and global) and teaches us that just as customers' relationships to places profoundly affect their relationships to businesses, companies have to be local as well as global in order to succeed.
256 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 23 de fevereiro de 2012 |
| ISBN13 | 9780241961643 |
| Editoras | Penguin Books Ltd |
| Páginas | 256 |
| Dimensões | 235 × 171 × 12 mm · 340 g |
| Idioma | Inglês |
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