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Inside IBM: Lessons of a Corporate Culture in Action James W. Cortada
Inside IBM: Lessons of a Corporate Culture in Action
James W. Cortada
What made IBM so successful for such a long time, and what lessons can this iconic corporation teach present-day enterprises? James W. Cortada—a business historian who worked at IBM for many years—pinpoints the crucial role of corporate culture.
480 pages, 73 figures, 9 tables; 73 figures, 9 tables
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 31 de outubro de 2023 |
| ISBN13 | 9780231213004 |
| Editoras | Columbia University Press |
| Páginas | 480 |
| Dimensões | 246 × 165 × 39 mm · 952 g |
| Idioma | Inglês |