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Testimonial Advertising in the American Marketplace: Emulation, Identity, Community M. Moskowitz
Testimonial Advertising in the American Marketplace: Emulation, Identity, Community
M. Moskowitz
This collection brings together essays that explore the history and practices of testimonial marketing in the United States from the mid-nineteenth century to the present day.
256 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 18 de dezembro de 2009 |
| ISBN13 | 9780230615601 |
| Editoras | Palgrave Macmillan |
| Gênero | Chronological Period > 1851-1899 - Chronological Period > 20th Century - Chronological Period > 21st Century |
| Páginas | 240 |
| Dimensões | 140 × 216 × 17 mm · 376 g |
| Idioma | Inglês |
| Editor | Moskowitz, Marina |
| Editor | Schweitzer, Marlis |