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Market-Driven Management: Strategic and Operational Marketing Jean-Jacques Lambin 3rd ed. 2012 edition
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Market-Driven Management: Strategic and Operational Marketing
Jean-Jacques Lambin
In response to the increasing complexity of markets, this book challenges the traditional, functional role of marketing departments, integrating both the strategic and operational dimensions. It offers international cases, considerable online resources, and is ideal for MBAs and postgraduate and undergraduate students of marketing.
624 pages, 20 black & white line drawings, 20 black & white tables
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 19 de julho de 2012 |
| ISBN13 | 9780230276024 |
| Editoras | Macmillan Education UK |
| Páginas | 624 |
| Dimensões | 189 × 245 × 32 mm · 1,20 kg |
| Idioma | Inglês |
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