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Pricing Perspectives: Marketing and Management Implications of New Theories and Applications Florian Siems
Pricing Perspectives: Marketing and Management Implications of New Theories and Applications
Florian Siems
The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.
248 pages, 14 figures, 16 black & white tables
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 3 de novembro de 2008 |
| ISBN13 | 9780230207226 |
| Editoras | Palgrave Macmillan |
| Páginas | 230 |
| Dimensões | 138 × 223 × 19 mm · 428 g |
| Editor | Rothenberger, S. |