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Marketing Financial Services Jillian Farquhar 2nd ed. 2010 edition
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Marketing Financial Services
Jillian Farquhar
A comprehensive guide to decision making for students of Financial Services Marketing, or marketers working within the financial services sector. The 2nd edition is fully comprehensively revised and updated, with a new structure, many new chapters, a range of international case studies and vignettes and well-developed pedagogical features.
424 pages, 40 black & white tables, 30 diagrames, 10 black & white halftones
| Mídia | Livros Book |
| Lançado | 22 de junho de 2010 |
| ISBN13 | 9780230201187 |
| Editoras | Macmillan Education UK |
| Páginas | 350 |
| Dimensões | 188 × 246 × 23 mm · 823 g |
| Idioma | Inglês |
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