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Politicians and Rhetoric: The Persuasive Power of Metaphor J. Charteris-Black 1st edition
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Politicians and Rhetoric: The Persuasive Power of Metaphor
J. Charteris-Black
This book analyzes the rhetoric of speeches by major British or American politicians and shows how metaphor is used systematically to create political myths of monsters, villains and heroes. Metaphors are shown to interact with other figures of speech to communicate subliminal meanings by drawing on the unconscious emotional association of words.
252 pages, 1, black & white illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 23 de novembro de 2004 |
| ISBN13 | 9780230019812 |
| Editoras | Palgrave Macmillan |
| Páginas | 239 |
| Dimensões | 140 × 216 × 14 mm · 336 g |
| Idioma | Inglês |
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