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The Behavioral Economics of Brand Choice G. Foxall
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The Behavioral Economics of Brand Choice
G. Foxall
This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.
314 pages, 1, black & white illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 27 de junho de 2007 |
| ISBN13 | 9780230006836 |
| Editoras | Palgrave Macmillan |
| Páginas | 292 |
| Dimensões | 140 × 216 × 22 mm · 508 g |
| Idioma | Inglês |
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