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Strategic New Product Development for the Global Economy T. Kono
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Strategic New Product Development for the Global Economy
T. Kono
New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.
280 pages, 1, black & white illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 17 de janeiro de 2007 |
| ISBN13 | 9780230001992 |
| Editoras | Palgrave Macmillan |
| Páginas | 263 |
| Dimensões | 140 × 216 × 19 mm · 458 g |
| Idioma | Inglês |
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