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Breaking Up America: Advertisers and the New Media World Joseph Turow New edition
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Breaking Up America: Advertisers and the New Media World
Joseph Turow
A study of target marketing, this text exposes the advertising industry's strategies for homing in on American consumers. Combining analysis of contemporary practices with an historical perspective, it examines the mid-1970s when mass marketing was dropped in favour of aggressive target marketing.
242 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 15 de dezembro de 1998 |
| ISBN13 | 9780226817507 |
| Editoras | The University of Chicago Press |
| Páginas | 256 |
| Dimensões | 150 × 220 × 10 mm · 397 g |
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