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Analysis of the Cognitive Interview in Questionnaire Design - Understanding Qualitative Research Willis, Gordon (Cognitive Psychologist, Cognitive Psychologist, Applied Research Program, Division of Cancer Control and Population Sciences, National Cancer Institute)
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Analysis of the Cognitive Interview in Questionnaire Design - Understanding Qualitative Research
Willis, Gordon (Cognitive Psychologist, Cognitive Psychologist, Applied Research Program, Division of Cancer Control and Population Sciences, National Cancer Institute)
It is common to conduct cognitive testing to evaluate survey questionnaires, but analysis procedures have not been well described. Dr. Willis describes alternative models of coding, analysis, and reporting, to enable researchers to convert cognitive-interview data into meaningful, well-supported, and actionable findings and summary reports.
274 pages, black & white illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 14 de maio de 2015 |
| ISBN13 | 9780199957750 |
| Editoras | Oxford University Press Inc |
| Gênero | Aspects (Academic) > Sociological |
| Páginas | 274 |
| Dimensões | 141 × 219 × 18 mm · 346 g |
| Idioma | Inglês |
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