Beyond Pleasure and Pain: How Motivation Works - Social Cognition and Social Neuroscience - Higgins, E. Tory (Stanley Schachter Professor of Psychology, Professor of Management, and Director of the Motivation Science Center, Stanley Schachter Professor of Psychology, Professor of Management, and Director of the Motivation Science Center, Columbi - Livros - Oxford University Press Inc - 9780199765829 - 20 de outubro de 2011
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Beyond Pleasure and Pain: How Motivation Works - Social Cognition and Social Neuroscience

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How does motivation work? Scientific research shows that people are motivated to be effective in different ways that go beyond the pursuit of pleasure and the avoidance of pain. In this text, E. Tory Higgins provides a new theory of motivation that argues that people are motivated by the pursuit of value, truth, and control, but the central story to motivation lies in how these elements work together..


544 pages, Illustrations

Mídia Livros     Hardcover Book   (Livro com lombada e capa dura)
Lançado 20 de outubro de 2011
ISBN13 9780199765829
Editoras Oxford University Press Inc
Páginas 576
Dimensões 167 × 242 × 30 mm   ·   940 g
Idioma Inglês  

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