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Beyond Pleasure and Pain: How Motivation Works - Social Cognition and Social Neuroscience Higgins, E. Tory (Stanley Schachter Professor of Psychology, Professor of Management, and Director of the Motivation Science Center, Stanley Schachter Professor of Psychology, Professor of Management, and Director of the Motivation Science Center, Columbi
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Beyond Pleasure and Pain: How Motivation Works - Social Cognition and Social Neuroscience
Higgins, E. Tory (Stanley Schachter Professor of Psychology, Professor of Management, and Director of the Motivation Science Center, Stanley Schachter Professor of Psychology, Professor of Management, and Director of the Motivation Science Center, Columbi
How does motivation work? Scientific research shows that people are motivated to be effective in different ways that go beyond the pursuit of pleasure and the avoidance of pain. In this text, E. Tory Higgins provides a new theory of motivation that argues that people are motivated by the pursuit of value, truth, and control, but the central story to motivation lies in how these elements work together..
544 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 20 de outubro de 2011 |
| ISBN13 | 9780199765829 |
| Editoras | Oxford University Press Inc |
| Páginas | 576 |
| Dimensões | 167 × 242 × 30 mm · 940 g |
| Idioma | Inglês |