Seduction by Contract: Law, Economics, and Psychology in Consumer Markets - Bar-Gill, Oren (New York University School of Law, New York University School of Law, Professor of Law and co-Director of the Center for Law, Economics and Organization, New York University School of Law) - Livros - Oxford University Press - 9780199663361 - 23 de agosto de 2012

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Bar-Gill, Oren (New York University School of Law, New York University School of Law, Professor of Law and co-Director of the Center for Law, Economics and Organization, New York University School of Law)
Seduction by Contract: Law, Economics, and Psychology in Consumer Markets Bar-Gill, Oren (New York University School of Law, New York University School of Law, Professor of Law and co-Director of the Center for Law, Economics and Organization, New York University School of Law)

Name: Seduction by Contract: Law, Economics, and Psychology in Consumer Markets
Price: 750.9 BRL
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Author: Bar-Gill, Oren (New York University School of Law, New York University School of Law, Professor of Law and co-Director of the Center for Law, Economics and Organization, New York University School of Law)

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Seduction by Contract: Law, Economics, and Psychology in Consumer Markets

Bar-Gill, Oren (New York University School of Law, New York University School of Law, Professor of Law and co-Director of the Center for Law, Economics and Organization, New York University School of Law)

Seduction by Contract explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, misleading contracts. Only better law can overcome the market's failure.

296 pages, Illustrations

Mídia	Livros Hardcover Book (Livro com lombada e capa dura)
Lançado	23 de agosto de 2012
ISBN13	9780199663361
Editoras	Oxford University Press
Páginas	298
Dimensões	161 × 240 × 21 mm · 594 g
Idioma	Inglês