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Reconnecting Marketing to Markets Luis Araujo
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Reconnecting Marketing to Markets
Luis Araujo
This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.
292 pages, illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 9 de dezembro de 2010 |
| ISBN13 | 9780199578061 |
| Editoras | Oxford University Press |
| Gênero | Aspects (Academic) > Philosophical |
| Páginas | 296 |
| Dimensões | 162 × 241 × 21 mm · 636 g |
| Idioma | Inglês |
| Editor | Araujo, Luis (Lancaster University Management School) |
| Editor | Finch, John (University of Strathclyde Business School) |
| Editor | Kjellberg, Hans (Stockholm School of Economics) |
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