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Marketing Communication: New Approaches, Technologies, and Styles Allan J Kimmel
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Marketing Communication: New Approaches, Technologies, and Styles
Allan J Kimmel
Focuses on the various developments in marketing communication, including advertising, public relations, and sales promotions. Written by twenty-five prominent contemporary marketing experts from the US and Europe, this book is useful for those interested in marketing techniques and communication technologies of the 21st Century.
320 pages, 11 Figures, 8 Tables
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 17 de novembro de 2005 |
| ISBN13 | 9780199276950 |
| Editoras | Oxford University Press |
| Páginas | 320 |
| Dimensões | 234 × 155 × 20 mm · 486 g |
| Idioma | Inglês |
| Editor | Kimmel, Allan J. (Professor of Marketing, ESCP-EAP, European School of Management, Paris) |
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