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Marketing Communication: New Approaches, Technologies, and Styles Allan J. Kimmel
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Marketing Communication: New Approaches, Technologies, and Styles
Allan J. Kimmel
Provides an overview and analysis of the world of marketing communication in the 21st Century. This book focuses on developments in marketing communication, and is of interest to academics, students, and marketing professionals. It is intended as a supplemental reader for undergraduate, graduate, and MBA courses.
320 pages, Tables and line drawings
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 17 de novembro de 2005 |
| ISBN13 | 9780199276943 |
| Editoras | Oxford University Press |
| Páginas | 320 |
| Dimensões | 163 × 242 × 28 mm · 632 g |
| Idioma | Inglês |
| Editor | Kimmel, Allan J. (Professor of Marketing, ESCP-EAP, European School of Management, Paris) |
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