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Strategic Alliances: Theory and Evidence - Oxford Management Readers Reuer
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Strategic Alliances: Theory and Evidence - Oxford Management Readers
Reuer
Strategic alliances challenge conventional theories of the firm. Despite their rapid proliferation and the opportunities they present for firms, they are extremely difficult to manage. This book examines the main perspectives of strategic alliance, takes stock of the evidence, and indicates prospects for a better understanding of this complex phenomenon.
476 pages, black & white illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 4 de março de 2004 |
| ISBN13 | 9780199256556 |
| Editoras | Oxford University Press |
| Páginas | 476 |
| Dimensões | 157 × 235 × 25 mm · 666 g |
| Idioma | Inglês |
| Editor | Reuer, Jeffrey J. (, Ohio State University) |
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