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Creating Corporate Reputations: Identity, Image and Performance Dowling, Grahame (, Australian Graduate School of Management)
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Creating Corporate Reputations: Identity, Image and Performance
Dowling, Grahame (, Australian Graduate School of Management)
Corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it presents managers with a framework to enhance their corporation's desired reputation.
300 pages, 2 halftones, numerous line figures and tables
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 7 de dezembro de 2000 |
| ISBN13 | 9780199241637 |
| Editoras | Oxford University Press |
| Páginas | 320 |
| Dimensões | 163 × 242 × 25 mm · 609 g |
| Idioma | Inglês |
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