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Consumer Behaviour Isabelle Szmigin 3 Revised edition
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Consumer Behaviour
Isabelle Szmigin
A concise, fascinating, and practical guide to consumer behaviour, bringing essential theories to life through an impressive array of engaging international case studies.
600 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 16 de maio de 2022 |
| ISBN13 | 9780198862567 |
| Editoras | Oxford University Press |
| Páginas | 616 |
| Dimensões | 246 × 189 × 33 mm · 1,19 kg |
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