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A Dictionary of Marketing - Oxford Quick Reference Charles Doyle 4 Revised edition
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A Dictionary of Marketing - Oxford Quick Reference
Charles Doyle
A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide.
544 pages, c. 35 line drawings (charts and graphs), 6 tables
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 28 de abril de 2016 |
| ISBN13 | 9780198736424 |
| Editoras | Oxford University Press |
| Páginas | 544 |
| Dimensões | 129 × 198 × 33 mm · 390 g |
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