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Social Marketing and Public Health: Theory and Practice Jeff French 2 Revised edition
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Social Marketing and Public Health: Theory and Practice
Jeff French
The last ten years have seen tremendous advances in the theoretical and practice base of social marketing globally. This book provides up to date thinking on social marketing theory and practice, introducing new conceptual models and approaches to influencing behaviour to promote health and prevent disease.
272 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 9 de fevereiro de 2017 |
| ISBN13 | 9780198717690 |
| Editoras | Oxford University Press |
| Páginas | 272 |
| Dimensões | 172 × 246 × 15 mm · 480 g |
| Idioma | Inglês |
| Editor | French, Jeff (CEO Strategic Social Marketing, Visiting Professor, CEO Strategic Social Marketing, Visiting Professor, Brighton University Business School, and Fellow, King's College, University of London) |
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