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Marketing Death: Culture and the Making of a Life Insurance Market in China Shun-ching Chan, Cheris (Assistant Professor of Sociology, Assistant Professor of Sociology, University of Hong Kong)
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Marketing Death: Culture and the Making of a Life Insurance Market in China
Shun-ching Chan, Cheris (Assistant Professor of Sociology, Assistant Professor of Sociology, University of Hong Kong)
Marketing Death is the first book to offer an analysis of the emergence of a life insurance market outside of a Western context. Drawing on rich ethnographic data, it documents the processes and politics through which local cultures shape the way a market is formed and thereby sheds light on the dynamics through which modern capitalist enterprises diffuse insurance to regions with different cultural traditions.
288 pages, 9 b/w line
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 19 de abril de 2012 |
| ISBN13 | 9780195394078 |
| Editoras | Oxford University Press Inc |
| Páginas | 304 |
| Dimensões | 166 × 240 × 26 mm · 584 g |
| Idioma | Inglês |
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