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Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing - Financial Management Association Survey and Synthesis Series Shefrin, Hersh (Mario L. Belotti Chair in Finance at Leavey School of Business, Mario L. Belotti Chair in Finance at Leavey School of Business, Santa Clara University, USA)
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Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing - Financial Management Association Survey and Synthesis Series
Shefrin, Hersh (Mario L. Belotti Chair in Finance at Leavey School of Business, Mario L. Belotti Chair in Finance at Leavey School of Business, Santa Clara University, USA)
This book provides a comprehensive treatment of behavioral finance for a practitioner audience. With the use of the latest psychological research, Shefrin helps us to understand the human behaviour that guides stock selection, financial services, and corporate financial strategy.
368 pages, 47 line illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 7 de junho de 2007 |
| ISBN13 | 9780195304213 |
| Editoras | Oxford University Press Inc |
| Páginas | 368 |
| Dimensões | 158 × 240 × 29 mm · 642 g |
| Idioma | Inglês |