Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing - Financial Management Association Survey and Synthesis Series - Shefrin, Hersh (Mario L. Belotti Chair in Finance at Leavey School of Business, Mario L. Belotti Chair in Finance at Leavey School of Business, Santa Clara University, USA) - Livros - Oxford University Press Inc - 9780195304213 - 7 de junho de 2007
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Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing - Financial Management Association Survey and Synthesis Series

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This book provides a comprehensive treatment of behavioral finance for a practitioner audience. With the use of the latest psychological research, Shefrin helps us to understand the human behaviour that guides stock selection, financial services, and corporate financial strategy.


368 pages, 47 line illustrations

Mídia Livros     Paperback Book   (Livro de capa flexível e brochura)
Lançado 7 de junho de 2007
ISBN13 9780195304213
Editoras Oxford University Press Inc
Páginas 368
Dimensões 158 × 240 × 29 mm   ·   642 g
Idioma Inglês  

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