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Surviving Transformation: Lessons from GM's Surprising Turnaround Vincent P. Barabba
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Surviving Transformation: Lessons from GM's Surprising Turnaround
Vincent P. Barabba
Describes the impresive strategic turnaround at General Motors beginning in the early 1990s that has brought it back from the brink of bankruptcy. Focuses on how other companies in a variety of industries can learn from GM's experience.
280 pages, 14 halftones, 38 line illus.
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 9 de setembro de 2004 |
| ISBN13 | 9780195171419 |
| Editoras | Oxford University Press Inc |
| Páginas | 280 |
| Dimensões | 236 × 160 × 25 mm · 542 g |
| Idioma | Inglês |
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