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The Making of a Name: The Inside Story of the Brands We Buy Steve Rivkin
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The Making of a Name: The Inside Story of the Brands We Buy
Steve Rivkin
Shows how and why brand names make their place in language. This book shows how brand names differ from other names, and what goes into making a good name good and a bad name terrible. Giving both a history of brand naming and a how-to, with insights into the business of brand naming, this work is useful for those interested in "owned words".
286 pages, black & white illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 11 de novembro de 2004 |
| ISBN13 | 9780195168723 |
| Editoras | Oxford University Press Inc |
| Páginas | 288 |
| Dimensões | 235 × 159 × 25 mm · 505 g |
| Idioma | Inglês |
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