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Strategy As Action: Competitive Dynamics and Competitive Advantage - Strategic Management Series Grimm, Curtis M. (Professor of Supply Chain and Strategy, Robert H. Smith School of Business, Professor of Supply Chain and Strategy, Robert H. Smith School of Business, University of Maryland)
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Strategy As Action: Competitive Dynamics and Competitive Advantage - Strategic Management Series
Grimm, Curtis M. (Professor of Supply Chain and Strategy, Robert H. Smith School of Business, Professor of Supply Chain and Strategy, Robert H. Smith School of Business, University of Maryland)
Presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, this title provides a model for exploiting competitive uncertainty and blind spots.
288 pages, Numerous tables and line drawings
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 29 de setembro de 2005 |
| ISBN13 | 9780195161441 |
| Editoras | Oxford University Press Inc |
| Páginas | 288 |
| Dimensões | 163 × 243 × 25 mm · 553 g |
| Idioma | Inglês |