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Response: The Complete Guide to Profitable Direct Marketing Lois K. Geller Revised edition
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Response: The Complete Guide to Profitable Direct Marketing
Lois K. Geller
Direct marketing is the single most effective way to sell products and services. Geller guides the reader through a program of budgeting, forecasting, building lists, choosing suppliers, and developing loyal customers.
384 pages, 40 halftones & 20 line illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 17 de outubro de 2002 |
| ISBN13 | 9780195158694 |
| Editoras | Oxford University Press Inc |
| Páginas | 384 |
| Dimensões | 166 × 245 × 27 mm · 694 g |
| Idioma | Inglês |
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