The Marketing Power of Emotion - O'Shaughnessy, John (Professor Emeritus of BusinessSenior Associate of the Judge Institute of Management Studies, Professor Emeritus of BusinessSenior Associate of the Judge Institute of Management Studies, Columbia UniversityCambridge University) - Livros - Oxford University Press Inc - 9780195150568 - 16 de janeiro de 2003

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O'Shaughnessy, John (Professor Emeritus of BusinessSenior Associate of the Judge Institute of Management Studies, Professor Emeritus of BusinessSenior Associate of the Judge Institute of Management Studies, Columbia UniversityCambridge University)
The Marketing Power of Emotion O'Shaughnessy, John (Professor Emeritus of BusinessSenior Associate of the Judge Institute of Management Studies, Professor Emeritus of BusinessSenior Associate of the Judge Institute of Management Studies, Columbia UniversityCambridge University)

Name: The Marketing Power of Emotion
Price: 470.9 BRL
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Author: O'Shaughnessy, John (Professor Emeritus of BusinessSenior Associate of the Judge Institute of Management Studies, Professor Emeritus of BusinessSenior Associate of the Judge Institute of Management Studies, Columbia UniversityCambridge University)

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The Marketing Power of Emotion

O'Shaughnessy, John (Professor Emeritus of BusinessSenior Associate of the Judge Institute of Management Studies, Professor Emeritus of BusinessSenior Associate of the Judge Institute of Management Studies, Columbia UniversityCambridge University)

This book brings together and analyzes the role that emotion plays in the way companies connect with customers, develop new products, improve their strategic positioning, and increase their brand recognition.

282 pages, 9 halftones and 4 figures

Mídia	Livros Hardcover Book (Livro com lombada e capa dura)
Lançado	16 de janeiro de 2003
ISBN13	9780195150568
Editoras	Oxford University Press Inc
Páginas	288
Dimensões	166 × 244 × 22 mm · 562 g
Idioma	Inglês