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Innovation Management: Strategies, Implementation, and Profits Afuah, Allan (, University of Michigan Business School) 2 Revised edition
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Innovation Management: Strategies, Implementation, and Profits
Afuah, Allan (, University of Michigan Business School)
Provides a systematic approach to the strategies and processes that underlay the financial results of innovation, using multi-functional research from economics, organizational theory, general management and marketing, and the strategy literature. Designed to meet the number of courses, this book covers innovation management as its core theme.
400 pages, numerous figures
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 29 de maio de 2003 |
| ISBN13 | 9780195142303 |
| Editoras | Oxford University Press |
| Páginas | 400 |
| Dimensões | 168 × 242 × 24 mm · 715 g |
| Idioma | Inglês |
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