Managing Quality Fads: How American Business Learned to Play the Quality Game - Cole, Robert E. (Lorraine Tyson Mitchell II Professor of Leadership and Communication, Walter A. Haas School of Business, Lorraine Tyson Mitchell II Professor of Leadership and Communication, Walter A. Haas School of Business, University of California, Be - Livros - Oxford University Press Inc - 9780195122602 - 1 de abril de 1999

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Cole, Robert E. (Lorraine Tyson Mitchell II Professor of Leadership and Communication, Walter A. Haas School of Business, Lorraine Tyson Mitchell II Professor of Leadership and Communication, Walter A. Haas School of Business, University of California, Be
Managing Quality Fads: How American Business Learned to Play the Quality Game Cole, Robert E. (Lorraine Tyson Mitchell II Professor of Leadership and Communication, Walter A. Haas School of Business, Lorraine Tyson Mitchell II Professor of Leadership and Communication, Walter A. Haas School of Business, University of California, Be

Name: Managing Quality Fads: How American Business Learned to Play the Quality Game
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Author: Cole, Robert E. (Lorraine Tyson Mitchell II Professor of Leadership and Communication, Walter A. Haas School of Business, Lorraine Tyson Mitchell II Professor of Leadership and Communication, Walter A. Haas School of Business, University of California, Be

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Managing Quality Fads: How American Business Learned to Play the Quality Game

Cole, Robert E. (Lorraine Tyson Mitchell II Professor of Leadership and Communication, Walter A. Haas School of Business, Lorraine Tyson Mitchell II Professor of Leadership and Communication, Walter A. Haas School of Business, University of California, Be

This book explores the reasons why American industry was so slow to respond to the challenge of high quality goods from Japan in the postwar period.

302 pages, 8 line drawings

Mídia	Livros Hardcover Book (Livro com lombada e capa dura)
Lançado	1 de abril de 1999
ISBN13	9780195122602
Editoras	Oxford University Press Inc
Páginas	304
Dimensões	162 × 239 × 26 mm · 581 g
Idioma	Inglês